Let’s say you’re processing events from an API into your CRM. An event comes in and tells you that a particular contact is a Director at a company. So you update the job title on their contact record in the CRM, along with some other fields like the company and whether they’re qualified.
This is a companion discussion topic for the original entry at https://percona.community/blog/2026/11/04/webhook-deduplication-isnt-enough/